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Discover What You Need To Do To Setup Facebook Ads That Get Results In This Over The Shoulder 10 Part Video Course

Facebook Ads can be very profitable for your business. But it’s also a way to lose a lot of money if you don’t do it right.

There’s a lot of courses out there on ads but they assume you know how to target the right person. They simply go over the technical aspects which anyone can learn. The reality is if you don’t know everything about your target audience, then you will lose money.

Think about it for just a second. Waving a sign that says “Lose weight” to a male who wants to gain body mass doesn’t make any sense, does it? Of course not… and the truth is most people do this.

So how do you find data that says this is what your audience wants and how you should approach them?

How to make sure your ads appeal to the right person? How do you use the right text, the right image, the right everything?

Then how do you use that data to set up Facebook Ads correctly?


A Quick Overview Of What You’ll Discover

  • Introduction To FB Ads – Have you ever wondered why your Facebook ads don’t convert? The reason why is that most people jump with two feet and start creating ads.
  • Paid Traffic Mindset – Why you need a mindset shift and what that looks like.  This is the sole reason why some people succeed using paid traffic, while others fail.  Jumping into Facebook ads without knowing this is a sure way to fail.
  • Who Are You Targeting – Doing this wrong will give you horrible results.  In other words, knowing who you are targeting and how to target them is very important.
  • FB Insights – After you get a better grasp of who you are targeting, it’s time to back that up with actual data. Fortunately, you can use a free, but powerful tool to get this data.
  • Creating An Avatar Profile – Now that you have gathered the right data it’s time to create your customer’s avatar profile.  This tells you what your ideal customer should look like and everything about them that you would need to find out.
  • Important Ad Rules – never setup ads until you’ve understood what Facebook does not like and what they want.  Creating ads that violate policy is a sure way to get your account banned.
  • The Pixel – Before you run ads, you need to make sure you have your pixel created and installed.  We’ll go over this, so you get the proper tracking setup.
  • Ad Campaigns – Now it’s time to set up your Facebook Ad campaign.  The campaign is what holds your ad sets and your ads and understanding your objective is crucial.  You will get to see us set up an ad campaign in a step by step manner.
  • Ad Sets – Now it’s time to set up your Facebook Ad Set.  The ad set is the child of an Ad campaign and it is what holds your ads.  You will get to see us set up an ad set step by step.
  • Ads – You will need to have your creative ad in hand to do this.  The ad is the child of an Ad set.  Here you will actually get to see us set up an ad in a step-by-step manner.
  • Plus a whole lot more…